I help athletes become superstars - and make brands undisputed in the world of combat sports.

From grassroots beginnings to global campaigns, I’ve spent years leading athlete and influencer strategies at Gymshark and Red Bull, managing top-tier talent and building media initiatives from the ground up.

Working directly with both athletes and influencers, I’ve also developed a rare skill set: turning athletes into influential brands by merging these two worlds and creating strategies that deliver value for everyone involved – athletes, creators and brands alike.

I’m also genuinely obsessed with combat sports and passionate about helping brands and businesses break into this space through powerful storytelling, strategic partnerships and smart marketing.