Who I've worked with

To generate hype ahead of one of Francis Ngannou's boxing matches, we filmed him hitting the max score on a punch machine in Saudi Arabia. We then tied this moment back to his main sponsor, Gymshark, by simultaneously launching a challenge: win £10,000 if you can hit the hardest at their London pop-up. The video outperformed all expectations, racking up over 47 millions views - becoming the most-watch video ever for both Gymshark and Francis.

It also secured headline coverage across major global sports publishers, including Sports Center, Bleacher Report, Overtime, House of Highlights, LADbible and more. The campaign also drove thousands of people to Gymshark's London pop-up and retail store to take on the challenge themselves.

To create a high-impact, low-effort, social-first concept that merged the worlds of athletes, influencers, boxing, and entertainment, we collaborated with Ryan Garcia and Francis Ngannou to launch 'The Body Shot Challenge'. The format was simple: the athletes challenged celebrities and influencers to withstand one of their body shots - filmed and shared on social. We subtly integrated Gymshark, their main sponsor, through custom body pads and branded apparel worn throughout the content.

Despite its simplicity, the challenge exploded across platforms, generating hundreds of millions of views across multiple videos. Participants included Kevin Hart, Logan & Jake Paul, Will Tennyson, David Laid, Lele Pons, FaZe Clan, Addison Rae, Dixie D'Amelio and many more - cementing the campaign as both a win for the athletes and the brand.

To celebrate Katie Taylors incredible legacy and give back to the communities that shaped her, we launched a nationwide series of 'Homecoming' events across Ireland - designed to uplift grassroots boxing and inspire the next generation of athletes.

These activations spanned local boxing gyms, youth charities, and community-run clubs, creating powerful connection between Katie and the people she's long represented. Over the course of the campaign, thousands of people took part and the activations earned widespread coverage across mainstream Irish media. But more importantly, for Katie, it was a chance to give back in a meaningful way - using her platform not only to celebrate her career, but to spark lasting impact in the sport she loves, and pave the way for Ireland's next generation of boxers.

In support of Francis Ngannou and Ryan Garcia's biggest career moments, we partnered with Gymshark to create an ongoing project that blends the worlds of boxing, fashion and cultural storytelling. Over the years, this collaboration has resulted in a series of bespoke pieces - from custom walkout robes and fight shorts to teams kits, tailored tracksuits and limited edition drops - all designed to reflect each athletes personality, heritage and journey.

To bring these visions to life, we collaborated with leading designers and artisans, including Priya Ahluwalia, Claude Kameni, Imtayaz Qassim, and the legendary embroidery house Hand & Lock. Each piece became more than just performance wear - it was a visual statement, fusing high fashion with the raw energy of fight night.