Who I've worked with

To authentically engage top UK YouTubers in a way that aligned with the Gymshark brand, we launched 'The Ultimate Gym Builds' - a content-first series designed to merge creator culture with fitness lifestyle. The concept was simple but effective: YouTube audiences love transformation content and behind-the-scenes access to their favourite creators lives. So we gave them both - by building out custom, dream-home gyms for some of the UK's biggest digital stars. For creators it was a chance to level up their training setups. For Gymshark, it was a powerful way to position itself as the go-to gym brand, reaching new audiences across the UK.

Over the years we collaborated to create gyms for Ethan Payne, Vikstar and Matt Armstrong - with the resulting content generating over 7.5 millions views across multiple YouTube channels.

To announce Gymshark's partnership with Valkyrae - the worlds #1 female gamer -  week took over Times Square during New York Fashion Week. Valkyrae was joined by a group of creators with a combined following of over 37 million, where she live-streamed the reveal of her very own billboard in one of the most iconic locations in the world. By teasing the moment in the lead-up and tapping into Valkyrae's passionate 'stan' community, the activation took off. It drew over 400,000 live viewers, generated more than 10 million impressions, and saw #ValkyraeOnTimesSquare trend worldwide.

The gaming community also responded in a big way: Gymshark saw a 1550% increase in mentions on X (15.5k total), 146,000 profile visits, and over 400,000 likes on the announcement post alone - making the campaign one of their most impactful creator-led launches to date.

Over the years, we've strategically collaborated with some of the world's most influential podcasts to deliver high-impact brand integrations and content - ensuring maximum visibility and cultural relevance for both the athletes we support and the platforms they appear on.

From intimate long-form interviews to viral, shareable moments, these partnerships have helped shape meaningful narratives, drive brand equity, and spark conversations at scale. Whether through direct sponsorships, talent placements or creative collaborations, each activation has been curated to amplify the right messaging to the right audience, at the right time. Notable podcasts we've collaborated with (either directly or indirectly) include:, The Joe Rogan Experience, Diary Of A CEO, Hot Boxing, Modern Wisdom, True Geordie, Impaulsive, High Performance.

By collaborating with top creators and athletes globally, we've harnessed the power of humour and pranks to drive viral moments that deliver real-world results. Whether promoting events, brand launches, store openings, or high-profile fights, we've consistently used creativity and surprise to break through the noise and capture attention at scale. Our approach blends entertainment with strategic brand storytelling - creating content that's not only shareable, but memorable. These moments have sparked mass engagement, hit millions of views across platforms, and positioned our talent and partners at the heart of online culture.

Some standout examples include: CCTV Hoax with Francis Ngannou, Celebrity Lookalikes with Gymshark, Hidden Earpiece Pranks with Sidemen and Anthony Joshua's Missing Airpod skit.